|Personally Identifiable Information
You do not need to provide any personally identifiable information to us to use most aspects of the Pronto Service. We do allow you the opportunity to register with Pronto in order to provide you with certain features, like Price Alerts (as described below and in our FAQ). If you choose to register with Pronto, the only personally identifiable information we collect currently is your email address. In addition, if you contact us or if you wish to receive information from us, we may ask for your email address and/or other personal information so that we may respond.
Except for System or Service Notices (see description below) we will not contact you by email without your prior consent. In addition, except for System or Service Notices, each email we send to you will allow you to unsubscribe from receiving any similar email notices from Pronto. You can change your email address in the "My Account" section of the Pronto Service.
More specifically, you agree that we may use your email address for the following:
Price Alerts. Pronto allows you to set a "Price Alert" for a product that you may be interested in purchasing. Creating a Price Alert sets a target price that is lower than the current price of the product you are viewing. If your Price Alert has been triggered, we will send you a message to the then current email address you have provided to us.
Non-Personally Identifiable Information
Whether you register with Pronto or not, we also collect information that is non-personal or anonymous, meaning that the information does not identify you, but may identify your computer or your general geographic area. We may combine your non-personally identifiable information with some or all of our users, or we may combine your non-personally identifiable information with information from other sources, to do trend analyses or generate other reports to help us provide better utility for our users, our partners, or our business. We currently collect and use non-personally identifiable information as follows:
Your Zip Code. If you register, we will ask for your zip code. You may also be given the opportunity to supply your zip code without registering in order to calculate your tax rate. We use your zip code to display the appropriate sales tax for products that you may be interested in purchasing. We may also use aggregate zip code information from all our users for our own reporting purposes and to improve our service.
Merchant Ratings and Comments. If you are registered with Pronto, we may offer you the opportunity to rate merchants and/or make comments through the Pronto Service. If you decide to rate a merchant and/or supply a comment, you agree that we may associate an anonymous unique identifier with the ratings you provide to, among other things, limit the number of ratings or comments you can provide for any single merchant. We may display your ratings and/or comments on the Pronto Service, in marketing in connection with the Pronto Service and/or on or through third party services. We may also combine your ratings or comments with ratings and comments from other users to provide aggregate rating scores and comments for merchants. We may also provide you with the opportunity to supply an alias for any comment you decided to post and, if you choose to use an alias, we will attribute your comment to that alias. Please note that whenever we display your ratings and/or comments we may also display your anonymous unique identifier or your alias.
Cookies and Web Beacons. Pronto, and/or our business partners, may set and access cookies on your computer and set web beacons on web pages you view. A cookie is a small amount of data, which often includes an anonymous unique identifier, sent to your browser from a web site's computers and stored on your computer's hard drive. A web beacon is a small file placed on a web page that allows a web site to count users who have viewed that page or to access cookies. Cookies and web beacons allow us to personalize your experience and/or gather anonymous information for auditing and reporting purposes. You can choose to disable cookies or remove cookies from your hard drive through your browser, but it may affect how the Pronto Service works when you are browsing the World Wide Web.
Log Information. When you use the Pronto Service, our servers automatically record information that your browser sends whenever you visit a website. These server logs may include information such as your web request, information regarding the status of the Software, Internet Protocol address, browser type, browser language, your computer's operating system type, the date and time of your request, and one or more cookies that may uniquely identify your browser. This information is necessary for us to provide the Pronto Service to you. We also collect this information to make sure the Software is compatible with your computer and browser, and for our own statistical and reporting purposes.
Merchant Web Sites. We collect specific information about the merchant web sites you visit so that we can provide you with information that may help you make informed purchase decisions. For example, we currently collect, among other things, the name, price, and other information about products you view. When we say "merchant web site", we mean web sites that display and/or sell products, like electronics, home and garden supplies, books, music, clothes, etc. Each time you visit a web site Pronto will detect whether or not that web site is a merchant web site and if we determine that it is NOT a merchant web site, then the Software will NOT collect or send any further information back to Pronto. Some examples of how we use the information we collect from the merchant web sites you visit are as follows:
- Promotional Offers. If we have a discount or offer for a web site that you visit, we may let you know about that offer or discount when you are on that web site and/or through the Pronto Service.
- Product and Price Comparison. If you are shopping for a product on a web site, we may let you know if the same product is available from other online merchants and information related to that product. We may also let you know if there are similar products that may be of interest to you.
- Product History. If you are shopping for a product we will automatically store the name of the product, the price of the product as well other information about that product in your Product History. If we discover that the product later becomes available for a significantly lower price, we may display this information to you. You can delete your Product History at any time by visiting your Product History page and deleting your recently viewed products from your Software. Please note that if you delete a product from your Product History, that product will no longer be associated with you so you will not be able to receive further updates as it relates to those products.
We take appropriate security measures to protect against unauthorized access to, or alteration, disclosure, or destruction of data. These measures include internal reviews of our data collection, storage and processing practices and security measures, as well as physical security measures to guard against unauthorized access to systems where we store data. We restrict access to personally identifiable information to Pronto employees, contractors and agents who need to know that information in order to operate, develop, or improve our service.