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  1. What is Pronto?
    Pronto is a new, comprehensive shopping search engine that makes it easy for consumers to find products and compare prices. Pronto helps consumers save money as they shop online, whether by providing price comparisons, or alerting users to price changes and valuable offers from online retailers. For merchants, Pronto serves as a new distribution system that enables merchants to sell their products more intelligently.

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  2. What are shoppers searching for on Pronto?
    Pronto users are searching for products in most consumer goods categories, including electronics, apparel, books/music/videos, automotive parts, baby, sports equipment, home and garden, flowers, gifts, health and beauty, office supplies, jewelry, pet products, tools, hardware/software and more. Pronto does not cover areas like automobiles, travel, cellular phones/service plans today.

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  3. What is the Pronto Merchant Solutions program?
    The Pronto Merchant Solutions program provides a unique marketing opportunity for participating merchants to target highly qualified Pronto users who have expressed an interest in products offered by that merchant.
    The Merchant Solutions program allows you to prominently display your products throughout the Pronto system, only paying a fee (Cost-Per-Click) when a user is directed to one of the products on your site (a lead). These leads come from users who have already searched for and researched this product, so they are highly qualified and should provide an extremely high conversion rate.

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  4. How does Pronto Merchant Solutions program work?
    The process is simple and requires very little work to get started:
    • Through our easy-to-use online enrollment site, you create a Pronto Merchant Solutions account, supplying basic store, contact, and billing information.
    • After funding your account with a pre-payment, you submit your product inventory through a simple product feed transmission.
    • Within 24 hours, your listings are searchable within the Pronto system, and available to start generating clicks to the product pages on your website.
    • As Pronto users (your new customers) start clicking to your website, a rate for each click is charged against your pre-paid account balance.
    • Using our simple bidding process, you may change the rate you are willing to pay for the clicks you receive at the category/subcategory level, increasing the volume of clicks that Pronto can send to you.

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  5. What is a lead?
    A lead represents a click from a qualified user referred to your site from one of your product listings within the Pronto system. These are qualified, ready-to-buy shoppers who are interested in your products.

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  6. What is Cost-Per-Click (CPC), and how is it determined for my products?
    Cost-Per-Click (CPC) represents the rate that you pay for each lead Pronto delivers to your specific product pages. Each of your products has a minimum CPC rate applied to it when you first submit your products to Pronto. From there, you can control that rate through our simple CPC category bidding process that allows you to better control the volume of traffic to your specific product categories.

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  7. Why should I join the Pronto Merchant Solutions program?
    The Pronto Merchant Solutions program offers participating merchants the ability to put their products in front of the right customers at the right time.
    • Connect with a growing audience of qualified, online shoppers in a cost effective manner
    • Get premium exposure for your product inventory through Pronto’s sponsored listings, similar items, and outlet modules
    • Elevate your brand through permanent logo placement whenever your products are seen
    • Increase conversion on select products through exclusive offer and coupon functionality
    • Manage your account through an easy-to-use online toolset

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  8. How much does the Pronto Merchant Solutions program cost?
    With Pronto Merchant Solutions, you only pay for the qualified leads that Pronto delivers to the specific product detail pages on your site. These are educated shoppers who are ready to buy now. For each lead delivered, you pay a Cost-Per-Click (CPC) charge based on the category of the product lead delivered. There are no account set up fees or other upfront charges. You only pay for what you receive!

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  9. How do I pay for my participation in the Merchant Solution program?
    The Merchant Solutions program offers several different types of payment plans to meet the various needs of participating merchants. All plans require an upfront deposit (minimum of $50.00) from a valid credit card. This deposit will serve as an account balance from which the fees for all leads delivered are deducted. This initial deposit is taken prior to your listings going online, and is submitted through the Pronto Merchant Solutions Merchant Account Center.
    Upon placing this deposit, you will also select the type of payment plan for which you would like to continue managing your Pronto account. You may select one of the three following plans:
    1. Rolling Plan - This is the recommended selection for maximizing your success in the Merchant Solutions Program. You place an initial deposit with your credit card to fund your account, get your product listings into the Pronto system, and start receiving qualified leads. When your account balance is close to depletion, Pronto will automatically replenish it with the rolling deposit amount that you have specified. Your product listings will remain in the Pronto system until you choose to take them down. Managing your account is that simple!
    2. Monthly Plan - Gives you the flexibility to keep your product listings in the Pronto system until you have reached a monthly (30 days) budget limit that you have set. You place an initial deposit with your credit card to fund your account, get your product listings into the Pronto system, and start receiving qualified leads. When your account balance is close to depletion, Pronto will notify you with an email, but will not place another automatic deposit until the beginning of your next monthly billing cycle. Your product listings will be removed temporarily from the Pronto system if you reach your monthly budget limit before the next month’s billing cycle begins. If your account has not reached its budget amount within a month, no new charge will occur and your listings will remain online. When your account balance is close to depletion, Pronto will automatically replenish it, and your next monthly billing cycle will commence upon the date of that replenishment.
    3. Manual Plan - Allows you to place a one-time charge to your credit card that will fund your account to start. When your account balance is close to depletion, Pronto will notify you with an email, but will not place another automatic deposit. Once the deposit amount in your account has been depleted, your product listings will be removed from the Pronto system until the next manual deposit is made by you.
    4. You may change your payment plan or make an additional deposit at any point in time through the Merchant Solutions Merchant Account Center.

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  10. How do I get my product listings to appear on Pronto?
    After you have completed the enrollment process and funded your account, you will build a product listings feed file that contains your products. Pronto will provide you with detailed specifications and templates to make it is easy to build this feed file. Once your feed file is complete, Pronto will assign you specific credentials to submit the feed via a process called File Transfer Protocol (FTP). After completing a successful FTP transfer of your feed file to Pronto, your products will appear in the Pronto system within 24 hours.

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  11. How do I manage my Pronto Merchant Solutions Account once I have enrolled?
    Using the Pronto Merchant Solutions Merchant Account Center, it is easy to manage all facets of your account. From tracking activity, to funding your account, to placing new category bids, to general account management, our online tools are available 24 hours a day, 7 days a week to maximize your account performance.

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  12. How do I track the activity from my participation in the Merchant Solutions program?
    Simply log in to the Merchant Account Center, and you can access comprehensive reporting on lead activity, account balance, payment history, bidding history, and product performance.

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